The long, hard road to success.
In the 111th episode of Dropping Bombs, Brad Lea chats with Craig Johnson. Craig is Co-founder of Wild Ass Motorcycle Air Cushions, an aftermarket motorcycle seat designed with a series of air chambers that redistribute a rider’s weight for superb comfort.
While Craig supplies easy rides, his path to success has been difficult. Almost immediately after production started, Wild Ass was hit with a patent infringement lawsuit that drained the company’s time and resources.
But, there’s a lesson learned for every obstacle overcome. Here are a few highlights from today’s episode:
- The importance of sacrificing for what you want. If you don’t, what you want to achieve will be sacrificed.
- Running low on inventory? Most entrepreneurs know that credit is HUGE when starting a business, but it also impacts how quickly you can scale and grow.
- You’re never going to get something that you don’t ask for — don’t be afraid to lead on your business relationships to keep you moving forward!
- Want to hear “Yes” 100% of the time? Be sure to consider “Who do I talk to?” And, “What’s the right question?” to get guaranteed results.
Want to learn more? Check out Wild Ass on their website
About Craig Johnson:
As Co-founder of Wild Ass Motorcycle Air Cushions, Craig Johnson provides riding comfort to customers with proven seat technology. Prior to co-founding Wild Ass, Craig enjoyed a good reputation in the motorcycle industry over his professional career. He started his company to represent products — joining with other entrepreneurs to make their products successful.