Six keys to creating a successful franchise
For the 152nd episode of Dropping Bombs, Brad sits down to chat Tiffany W. Dodson about her book, Purple Goldfish Franchise Edition.
Tiffany holds deep roots in the franchise industry, having held senior marketing roles at well-known international franchises, including an international food franchisor. To help others learn from her experiences, Tiffany collaborated with bestselling author Stan Phelps to develop a unique system to help franchisors and franchisees create a signature customer experience that helps create a consistent, cohesive brand.
About Tiffany Dodson:
Author, speaker, entrepreneur, and business coach, Tiffany Dodson has the pleasure of working on some of the world’s best-known brands: Miller Lite, Krispy Kreme, and Liberty Tax Service. During her marketing experience with these brands, she worked on brand strategy, brand management, brand planning, television, radio, outdoor, digital, print, promotions, execution, grassroots marketing, agency searches, multicultural programs, budgeting, and new products.