[01:18] Thinking Big
Cody got to a point in his life where he resolved to start thinking bigger and stop playing small, that’s why he’s not afraid of paying to get the best speakers. If you want people to come back to your event, you need good speakers.
[06:51] Brush Your Teeth
When Brad’s advised people to brush their teeth at the 10X conference, it became a theme. His message was about the need to pay attention to small things. When people notice that you don’t take care of small things–like brushing your teeth or polishing your shoes–what do they think of you? You can’t be worrying about big things when you haven’t taken care of the little ones.
[14:18] How to Get to the Next Level
Maximize the level you’re on and you’ll find yourself on the next level. Cody has certain things he does religiously:
- Working out every single day
- Writing down his goals every single morning
- Eating breakfast
- Forcing himself to take a cold shower because it wakes him up
- Creating a top three to do list for the day
[17:30] Why 8% Nation?
While attending the 10X event, Cody figured his industry needed something similar. With encouragement from his dad, he got hold of Grant Cardone and Ray Lewis and launched the first event at the Nissan Stadium (Nashville, TN). The third event is scheduled for July 2020 in Vegas. He named it 8% because 92% of insurance agents fail within their first three years. It’s a tough industry, but it has more millionaires than most. Cody is working on a LightSpeed virtual training platform.
[20:00] Growing up in the Business
Cody grew up in the business and at 19 he joined as an intern. He set himself a goal to make 100K and win the top company trip–that year he made $117,361.13. Having dad in the business helped but Cody worked hard and did the right things to get to where he’s at. The stereotype of rich kids getting everything handed to them is not always true, and it doesn’t matter.
[24:39] Get Help
Sometimes people will whine and complain but they won’t get help, the won’t come to a conference and they won’t go to events where they could learn from those who have already succeeded. Our culture might be to blame for teaching us not to look for help because “if you don’t do it yourself, it’s not worth it.”
[27:39] Be Authentic
You cannot ever make everyone happy so if you know that, why not be authentic and make yourself happy? As a speaker, talk about what you love, what you think, what you know, and share your knowledge with authentic intention.
[30:27] Invest in Mentorship
Don’t let ego get in the way of doing commonsense, intelligent stuff like finding someone who has already done it. Sometimes getting a coach or mentor means you’ll spend money, but it’s worth it.
[32:21] Reminisce 10X
Cody and Brad discuss memorable 10X moments.
[38:54] An Opportunity to Network
Although 8% Nation is dubbed the insurance wealth conference, anyone can benefit from it. When you go to events, make sure you’re networking. Learn how to introduce yourself. You can get a job by going to the mall, walking up to someone, and introducing yourself. If you understand how to get past objections, you can be in any business and succeed.
By the age of 20, Cody was using the strategies, tricks and secrets that he teaches to make a ton of money in the insurance business. He’s now more into marketing and training insurance agents. His YouTube channel has lots of free content. When you share some knowledge for free, people see how good you are and they will pay to go deeper. You can get a decent income from the insurance business and you can earn residual income forever.
[50:49] Lessons Learned
Cody has been in the business for a decade. If he could start over as an insurance agent, he would go virtual and build a team. From a marketing and training standpoint, he would have started producing YouTube content much earlier. His advice to people in the industry?
- Think big and use money as leverage.
- Figure out what you need to do and be consistent about it.
- Energy is everything–if your energy sucks, you suck.
- Implement. Execute. Too many people think of doing things but don’t act.