Fox Business Expert – Rob Luna Shares His Entrepreneur Mindset For Building And Selling A Business
Episode #317: Entrepreneur Business Exit Strategies Shared in this Episode of Dropping Bombs with The Real Brad Lea (TRBL)
Building a business? Ask yourself the question: What is your exit strategy?
Entrepreneur Mindset To Building Your Business with an Exit Strategy
On this episode of Dropping Bombs, Fox Business Expert Rob Luna advocates building your business so that you can sell it later on. In order to do that he recommends first doing the research to identify what sort of businesses are being acquired by large corporations, what multiple are they paying for them and what are they looking for in terms of how the business generates the revenue. Luna explains each of these characteristics help you to discover the type of private business you should be looking to create a long term growth plan with a proper business exit strategy.
Understanding finance and coming from the investment side, Rob Luna leans on a long career as an investment advisor to several high net worth individuals, corporations and endowments. Having partially exited his company for a 70% cash out he is happy that he took the time to build the business in a way that it could be sold. Although he admits he wasn’t thinking about selling at the time, he was certainly glad that he had done the work to be in a position to sell the company–regretting only that he happened to be a California resident and the business being based there left him paying a fair amount of taxes.
Business Entrepreneurship Investment Tip
Rob Luna says “invest in yourself.” Growing up in a poor family Rob leveraged his education to turn knowledge into action. Seeing opportunities for continued education Rob now has multiple Master’s degrees in finance for the U.S. and Internationally. These tools helped him is his path to growing and exiting his business after leaving the hedge fund he had originally started with early in his career to branch out and start his own investment fund.
Luna says if you are just starting out or not where you want to be, get laser focused and ask yourself: What is the one thing that you can do better than anyone in the world that you firmly believe in… Something that you can add value to somebody’s life & make that life better? In that answer lies what Rob Luna believes can help you achieve the vision you want to have for your life while making a great successful career out of it.
However, he warns against things like trading currency and opportunities that sound to good to be true. Find out why in this full episode of Dropping Bombs podcast with The Real Brad Lea. And, if you like what you hear, please share this with someone you know that can benefit from it. #bombsquad
Rob Luna on Owning And Growing A Business In California
Rob Luna advocates building your business so that you can sell it is important, even if you don’t sell later. Bottom Line… You want to have the ability to take money off the table later if the opportunity presents itself for a partial or full liquidity event. When the offer came in to sell, Rob Luna said it was too good to pass up, but he wished he didn’t live in California at the time of the sale simply because of the taxes. When asked why not just get out of California? Luna replied “now I might as well stick around and enjoy some waves since we paid for it.”
Having had the successful exit, Rob Luna is now reaching out and investing in local businesses in the Los Angeles area. Having found a niche in the body shop repairs business with proper certifications and businesses that already have the contracts from major insurance companies to do the repairs. He sees it as a great way to help a local entrepreneur when they are the right fit, with the right day-to-day and good books. If the boxes check and Rob sees the opportunity as a wise one then he makes the work with them, make the investment, grow the business and help them do it with a properly planned business exit strategy.
Catch Rob Luna on Fox Business on Friday’s at 12:00pm PST and folks… Follow him on Instagram @TheLunaRob
Business Entrepreneur, Rob Luna has 20 years of experience in the wealth management industry.
In January 2020, Robert sold a majority interest in Surevest to CI Financial, the largest non-bank publicly traded financial company in Canada. This transaction has strengthened the financial position and global investment capabilities of Surevest and has allowed Robert to focus on his passion for working and developing innovative solutions for clients and advisors in the ultra-high-net worth market.
Today, as the CEO & Chief Investment Strategist of Surevest, Robert oversees strategy for the firm and heads our investment committee. Robert works closely to support our advisors in designing strategy with their high net worth clients.
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Robert has more than 20 years of experience in the wealth management industry. He has worked as a derivatives trader, proprietary trader, and risk analyst before launching Surevest to begin managing private investment portfolios for high net worth clients in 2002.
In 2020 Robert Sold a majority interest in Surevest to CI Financial, the largest non-bank publicly traded financial company in Canada. This transaction has strengthened the financial position and global investment capabilities of Surevest and has allowed Robert to focus on his passion for working and developing innovative solutions for clients and advisors in the Ultra High Net worth market.
Today, as the CEO & Chief Investment Strategist of Surevest, Robert oversees strategy for the firm and heads our investment committee. Robert works closely to support our advisors in designing a strategy with their high net worth clients. Additionally, through our Private CFO Program, he exclusively advises the firm’s highest net worth clients including entrepreneurs, professional athletes, and senior-level executives.
Robert holds MBA degrees from the Anderson School at The University of California Los Angeles (UCLA) and the National University of Singapore (NUS) with an emphasis on global business management, international finance, economics, and strategy.
Robert is a frequent on-air contributor for Fox Business, he can be seen Fridays on Making Money with Charles Payne. He is also a regular guest on CNBC and other financial networks and has been featured in numerous publications such as Barron’s and The Wall Street Journal.