Jonathan Hawkins. …Be Unique and Stand Out. Episode 186 with The Real Brad Lea (TRBL).

Jonathan Hawkins. … Because I Love Helping People.

Episode 186: #DroppingBombs with The Real Brad Lea (TRBL)

Episode 163: Forbes Riley

Be different, be unique, stand out.

Brad sits down with Jonathan Hawkins from The Hashtag Agent to talk about using storytelling and intelligent marketing to drive sales in real estate.

The Conversation

Jonathan Hawkins was recruited by West Point for a special program, commissioned at 19 and was the youngest army officer in the intelligence field. Later, while pursuing further studies at UCLA, did an internship with one of the top real estate agents where he realized he could transfer what he had learned in intelligence training to a career in business. He opened his own office and within his first year in real estate, he was in the top 1% of agents.

 Jonathan eventually sold his estate brokerage to the head company. Today, through The Hashtag Agent, he trains realtors to digitally market and sell more homes every year. For as little as $97 a month, agents learn how to attract clients and leverage social media to create a successful business.

Episode Highlights:

01:37 – Jonathan is teaching people how to market digitally and how to rewire someone’s brain.

04:16 – Realtors are taught about relationship building and referral building before getting into lead generation.

07:05 – As an intelligence officer, Jonathan was trained to communicate with people and form connections.

10:34 – Realtors who apply the training will definitely sell more houses.

13:18 – While interning, it became obvious to Jonathan that he could apply military intelligence techniques to business.

15:36 – You have to have campaigns set up and optimize the ads that are working.

18:00 – Attract the type of clients that you want.

21:05 – Depending on what you’re looking for, you can choose from different training plans.

23:11 – Storytelling on social media is an essential part of marketing: people want authenticity.

26:05 – Brad and Jonathan demonstrate how triggering an emotion creates a connection.

28:32 – A lot of people join real estate assuming they won’t have to work.

33:06 – Try this nugget to get four times higher organic engagement instantly.

37:08 – Be different, be unique, stand out.

Links

Notable Quotes

[02:15] When you tell a fact the brain triggers two portions; when you tell a story, the brain triggers five.

[06:36] Those people could be a potential client or they can refer somebody but if you’re ignoring them, that’s never going to happen.

[09:31] 70% of the time, a consumer goes with the first agent that they talk with.

[19:32] It is marketing that’s intelligent, that’s made simple for you. Once you have these things set up, it’s pause and play.

[33:50] If you have your name, your address, your URL to your website and your phone number in the exact same spelling, in the exact same characters across all of your social media profiles… your organic content will be seen four times higher.

[38:50] I’m built on the hundred percent model. If I give you 100% you’re going to be my raving fan and everybody will know about me because of you.

About Jonathan Hawkins

Yahya Bakkar

Follow Jonathan Hawkins:

Jonathan Hawkins is the CEO of The Hashtag Agent, a social media training and consulting firm for the real estate industry. Most recently, Jonathan was ranked in the top 1% of real estate brokers in the country. He is a sought after keynote speaker and has been featured in top media publications such as Inc., Wall Street Journal, Inman, Forbes, Entrepreneur and Thrive Global.

Prior to real estate, Jonathan served as a military intelligence officer and is a proud recipient of the Presidential Call to Service Award for his countless hours of philanthropic work.

Jonathan hosts a weekly podcast and is currently working on a documentary series focused on the stories of real estate agents. He also serves as an advisor and investor to multiple real estate innovation and technology companies and is a member of the Genius Network, the highest-level marketing mastermind in the world.

Jonathan graduated from UCLA with a degree in International Relations and he lives with his family in Huntington Beach, California.

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2019-08-12T17:14:30+00:00