Nima Hakimi: Learn from the past. Plan for the future. Live in the present.
Episode 185: #DroppingBombs with The Real Brad Lea (TRBL)
Generate and convert more leads faster.
Brad sits down with Nima Hakimi of Convoso to talk about software that helps you convert more leads by improving your contact rate. Nima also shares his entrepreneurial journey and business management tips he has learned over the years. If you think you’re paying too much for leads or if you need higher conversion rates for your business, listen up.
The Conversation
Nima Hakimi is CEO and co-founder of Convoso, a multi-channel contact center platform that empowers businesses to generate and convert more leads faster. The business started out when a cousin came looking for a custom-built software solution to manage outbound calls in a mortgage company. Working with his brother, Nima realized that their software could help many other small businesses, particularly those in the B2C space.
Just calling leads doesn’t work anymore because most people don’t pick a call if they don’t recognize the number. With Convoso’s system, if a customer does not pick the initial call, they will receive a follow up text message or email. The customer will make contact when they are ready to talk.
In managing the business, Nima realizes the importance of identifying the visionary, integrator and implementor, and allowing them to play their roles. Convoso experienced an upswing after implementing traction and imbedding a culture of accountability.
Episode Highlights:
02:29 – Get strategic with your outbound calling.
04:00 – The business started as a favor to a cousin.
08:33 – For the first three years, Nima did not pay himself at all.
09:33 – Things started turning around when the brothers decided not to be cheap when hiring talent.
10:39 – Revenues have doubled since traction was implemented in the business.
12:00 – Identify your visionary, integrator, and implementor.
14:04 – Don’t get carried away trying to do too much. Focus, organize and prioritize.
16:16 – Being in charge means you must make tough decisions.
18:31 – What kind of business would want to use Convoso’s software?
19:37 – Why is Convoso better than the competition?
Links
- To learn more and schedule a demo, visit Convoso.com
- Follow Nima on Instagram @NHakimi126
- Three Feet from Gold by Sharon L. Lechter et al.
Notable Quotes
[05:00] You will hit luck by consistently just going at it and not letting the failures get in the way
[06:40] The grass is always greener on the other side because you’re not the one watering it.
[10:12] Hire slowly fire quickly. If you see it doesn’t work out after a month or two, let them go.
[16:24] If you don’t want to make the tough decisions, then get the fuck out of the chair.
[17:51] A players, they’ll leave if they are all around C players.
About Nima Hakimi
Follow Nima Hakimi:
CEO of @Convoso (formerly @SafeSoft Solutions). My mission is to provide detailed solutions to your customer experience challenges.
Since 2006 we have maximized the revenues of several hundred call centers. Personally I have an enormous passion in seeing our clients succeed and knowing that my team and I had something to do with it.
Convoso’s multi-channel contact center platform will generate and convert leads faster using voice, email, SMS, and AI agents. The result is an increase in your contact rate and conversions. Deliver the right message, using the right channel, at the right time.
