[0:00:47] The Leader of Mercenaries

Randall has been in the industry for a long time and at Closer Secrets, he helps people close deals. An ad on Craigslist led him to Russell Brunson and his first experience in selling coaching. People find it difficult to remain consistent and committed to their plan of action, especially when things get tough–a coach provides the accountability needed to say on track. Randall learned the ropes while working with Russell and other successful marketers, so starting his own business was easy.

[0:08:47] Become a Master 

If you lost everything and had to start over, would you be worried? Not if the knowledge you’ve gained is enough to help you pick up the pieces and bounce back. Having a book as a lead generator was a big deal for Russell and it is a big deal for Randall because it creates a large audience. Use the right “frame” to close a deal. Pros use word tracks.

[0:16:48] Business Models

Closer Secrets works only with people who already have their marketing dialed in–the company doesn’t generate leads. Randall and Brad discuss business ideas for a company that would generate leads and close the sales. Another idea is to build a website with excellent SEO to generate leads and then sell those leads to competitors.  

[0:22:10] Boise or LA?

Randall lives in Boise, Idaho, which doesn’t get as much snow as Coeur d’Alene. He and Brad discuss pros and cons of sending kids to USC, UCLA, and University of Oregon. Both agree that neither pot nor alcohol is good for anyone, but drunks seem to get into more trouble than weed smokers do. Are you safer traveling by road or in an airplane? 

[0:32:36] Early Days 

Randall learned how to sell business opportunities from a guy who was captain of the debate team at USC. Many years before that, he grew up on a 3000-acre ranch where he did a lot of chores and sometimes helped pull calves out of the cows. Brad remembers traipsing the mountains of Northwest Oregon as a young boy, oblivious of the danger from mountain lions.

[0:37:57] Closer Secrets

Closer Secrets offers training for those with potential to become closers. Business owners looking for closers can visit RandallGrizzle.com. For most people, the ability to sell is a critical factor in achieving financial independence. To close a sale, you must get past objections but you can’t get past an objection if you don’t know what it is. 

[0:43:50] Managing Objections 

Most of the time, people want to put things off, so “closers” need to ask the right questions to determine whether the customer is ready to make a decision. Get past objections before going for the big tie down. If an objection cannot be overcome, there’s no need to spend time on the prospect because time is our most valuable resource. 

[0:48:56] Close Rates

Close rates are relative to the marketing effort and the quality of leads. Lead generation is an entire business altogether. Getting leads means more than just collecting names and contact details. Nobody wants to be a human spammer! Randall acknowledges it is difficult to create consistent quality leads, and he reckons the best marketer he’s worked with is Keala Kanae of Fullstaq Marketer. Good marketing boils down to copy–whether you use emails, ads, or landing pages, copy is fundamental. 

[0:54:47] Strategy

You’ve got to have a strategy for your product. A $97-product could be a paid lead which you then use to upsell another product, so think it through at the start. Creating Mastermind groups is one of Russell’s superpowers. Brad may be a subject matter expert but he’d rather be the guy that helps the experts. Dan Lok is another good marketer.

[0:56:50] Marketing and Upselling

Your stuff might be the best but someone else knows how to market better than you. Randall has received great feedback from people who did other courses before trying the Closer Secrets course. One of his upsells is to provide businesses with “done for you” sales people. Why wouldn’t someone invest to pick up a skill they can use for life? Digital marketing is the number one thing people should learn. Brad created Closer School to show people how easy it is to generate revenue with a course. 

[1:03:01] Masters Build a Culture 

Russell created a culture by introducing Comma Clubs and gold records. Randall and Brad might sign up for Andy Frisella’s 75HARD program. If you’re looking for an opportunity doing sales, or if you’re a business owner looking for sales professionals, reach out to Randall.

• Closer Secrets
• Randall Grizzle
• Instagram
• ClickFunnels
• DotCom Secrets
• Closer School
• 75HARD

[0:07:55] I think people should actually go out, work for somebody, learn all those different things before they try to do their own thing.

[0:39:26] If you can’t sell and you can’t close and you can’t persuade, you are kind of stuck.

[0:40:14] If you are good at sales, I don’t think you ever have to worry about being hungry.

[0:43:16] you can’t close on an objection if you don’t know what it is.

[0:48:04] If you want to change your situation, you’ve got to spend time, you’ve got to be… teachable, you’ve got to be decisive, and you’ve got to be willing to make an investment.

[0:54:01] Success leaves clues.

[0:57:49] If you’re not a marketer… your shit might be way better, but someone else knows how to market better.